#PlasticFreeJuly

by Sophie Anderson on 24th Jul 2018

This month is #PlasticFreeJuly and here at DMC we are passionate about making a difference. We are being more mindful of our plastic consumption in the office using colourful stainless-steel bottles, because who said being an eco-warrior couldn’t be ‘in vogue’? We also bring in reusable lunch packaging and have upped our recycling game. Many restaurants are still supplying plastic straws with their drinks, at DMC we say no to straws as they are a big contender in the world of plastic waste.

Did you know:

• A million plastic bottles are bought around the world every minute. By 2021 consumption is expected to rise by 20%.

• 7.7 billion single-use plastic water bottles are bought in the UK each year - only just over half make it to recycling. Non-biodegradable plastic bottles represent a serious problem.

• 7 litres of water is required to produce a litre of bottled water ... and this excludes energy and CO2 emissions.

• 1 recycled plastic bottle would save enough energy to power a 60-watt light bulb for 3 hours.

Our client GROHE is working to engage and increase awareness for the plastic saving alternatives on offer. Sustainability-conscious technology such as the GROHE Blue tap can save water, energy, and reduce the amount of single-use plastic bottles cluttering our ecosystems. Proving there is no need to rely on bottled water to stay hydrated. The GROHE BlueHome water system provides three different types of delicious tasting filtered and chilled water on demand – sparkling, medium and still.

Engagement in the Plastic waste conversation on social media platforms is key to increasing awareness on such a widely debated topic. For GROHE UK, our social media activation involves posing questions around the topic with calls to action, asking users to share their insight or opinion on the topic generating a buzz and building a repour between the consumers and the brand identity. We utilise all relevant hashtags in order for interested users to find and put forward their valued opinion.

What will you do this #PlasticFreeJuly?