The new decade is well underway and we’ve kickstarted 2020 with what we do best – delivering on-message PR coverage in target publications for our clients.
Blueair’s award-winning air purifiers rolled into the new year with coverage across two national newspapers within two days following successful media outreach. Mail on Sunday’s tech-savvy columnist Rob Waugh took the Blueair Blue Pure 411 for a whirl in his self-confessed stuffy office and we were delighted to see him so impressed that he named it his ‘Gadget of the Week’. Also in January, Blueair was included by renowned architect Oliver Heath in his House Beautiful feature on biophilic design. We introduced Oliver to the brand after spotting their mutual passion for improving air quality. On why he recommends Blueair, Oliver said: ‘The Classic 480i is linked to a smart app…when pollution levels are high, such as in summer when the windows are open, I can ramp up the system remotely to clean the air for when I get home.’
Elle Decoration also named it as a state-of-the-art tech and praised it for its ability to ‘help you breathe as nature intended.’
Other fantastic pieces of coverage so far this month include GROHE Sensia Arena being tipped as the UK’s go-to shower toilet on Yahoo! News and LochAnna Kitchens gracing the pages of Ideal Home’s latest glossy issue.
We’re feeling pretty good about 2020!