There’s nothing we like more than seeing our clients’ products being featured, and this weekend we were over the moon to see not one, but two mentions for GROHE in national publications.
On Friday, we hastily flicked through our copy of the Metro and were delighted to see that GROHE’s Sensia Arena shower toilet had been included in a witty ‘Loo kids on the block’ feature in the Technology pages (pg. 47). The article highlights the state-of-the-art tech that the product harbours, including an anti-bacterial bowl, automatic flush, rising and lid opening, and the smart phone app that allows users to save and adjust the settings. The shower toilet is an innovative product in an emerging market, and we are thrilled to be able to have secured GROHE with such extensive exposure. The Metro is the world’s largest free newspaper, with 3,100,000 daily readers.
There were yet more smiles all round when we saw yesterday’s Sunday Times Home supplement. We have been working hard activating the PR for one of GROHE’s newest product launches, the AquaSymphony. The product has been picking up speed quickly and we have already secured coverage in several key, high end publications. Yesterday, the AquaSymphony was included in a small bathrooms feature, proving that you don’t have to sacrifice on luxury, even if your bathroom is on the petite side. We work hard to build and maintain a good rapport with all our press contacts, including those who work for national titles. Our strong working relationships with journalists has helped us to secure GROHE in the Sunday Times for the second time in 2017, and we only hope to keep building on this. Again, the Sunday Times is a key publication we have targeted, with a circulation of 792,000, which will have undoubtedly the new AquaSymphony a real boost into the product limelight.
Be sure to check out the coverage for yourself, and keep your eyes peeled for more of GROHE’s products taking homes and interiors pages by storm!