AEG Reloaded: Trade Press launch

by Jasmine Burford on 23rd Feb 2017

One of our key activities this month was preparing for a major Trade Press launch for AEG. The event was held on 22nd February at the Electrolux Group’s HQ in Luton, and three of the team headed down to welcome the press and assist with the running of the day’s agenda.

AEG unveiled several new product launches across a number of appliance sectors to a room full of key press contacts. We were delighted with the turnout at the event – something we pride ourselves on. A total of 34 press attended, with representation from all KBB trade press titles as well as prestigious testing institutions.

The DMC team thrives on being able to support its clients in all PR related areas of brand development, and we have unrivalled experience in the KBB sector across all aspects of the event process. From pre-event planning and inviting guests to post-event follow ups, not to mention networking and laying down foundations for new opportunities on the day of the event, we strive to make events a success that will generate lots of positive coverage.  We pride ourselves on having a fantastic rapport with all the press and publications that we work with, which makes events an ideal opportunity to network and further build on our professional relationships.

Of course it is so much more easy and pleasurable to make a success of something when you enjoy the company of the people you are working with – and so a shout out to all the KBB media editors, writers and commercial contacts who definitely tick that box!