Ready. Set. SteamBAKE! This week was jam-packed with carbs as we launched AEG’s brand new multifunction ovens with SteamBake technology to consumer press at the home and heart of product perfection – the Good Housekeeping Institute in London. We were thrilled with a suburb attendance of 50 press, blogger and trade guests from a varied spread of home, lifestyle, tech, food and baking publications. Some of the UK’s top consumer press and baking bloggers were welcomed to the event with the likes of Ideal Home, Olive, House Beautiful, Clandestine Cake Club, She Who Bakes and Cake Masters (to name but a few) passing through the doors. Guests enjoyed a buzzing atmosphere filled with informative talks, cooking demonstrations from GBBO finalist and baking author, Richard burr, plus delicious morsels of Richard’s freshly baked recipes - still warm from the oven! AEG’s dedicated hashtag #TakeTasteFurther was on fire, jumping to almost 2.4m impressions in the space of a few hours!
AEG’s SteamBake ovens officially launch on 1st June and we can’t wait to see the buzz amongst the baking community as press and influencer coverage starts rolling out.