We can’t believe September is here already, officially marking the end of what seemed like a rather short-lived summer. A key activity for the DMC team in August was securing press and consumer attendance at the first of several GROHE events around their innovative sparkling water tap, the GROHE Blue Home. The event, held at London’s Kitchen Aid Experience store was hosted by none other than celebrated TV chef Ed Baines who cooked up a selection of delicious dishes for the swarms of public who attended the event. The event was also attended by an influential radio presenter, food stylists, bloggers, and hospitality, trade and consumer press; all attended through contact made by and relationships built upon by DMC.
With traction gaining for all of our clients month on month, it was certainly difficult to pick our top 5 pieces of coverage so here’s an insight of just some of our favourite August reads:
Metro’s tech editor Lucy Hedges loved the look of Falmec’s new tabletop purifier, Bellaria, so much that she included it in her ‘Lust List’ feature. The Metro is one of the leading daily national newspapers in the UK with a staggering 3,201,000 daily print and digital readers. A great piece of coverage to have secured so early on in our Bellaria launch campaign.
As the title suggests, Good Things is a glossy, aspirational magazine that showcases the good things in life. With a very affluent demographic, we thought our client Caesarstone and its premium quartz surfaces would be the perfect fit for the interiors features. So, we were delighted to see the striking Montblanc worktop imagery in the latest issue, filling an entire half page of this month’s Home Edit.
We were more than pleased to see Lochanna’s new Matt Dust Grey Profile kitchen in this month’s Utopia Kitchen & Bathroom magazine. Each month, 25,000 interiors-obsessed readers turn its pages seeking the latest must-haves and inspiration for their homes so this is a great opportunity to raise the LochAnna brand profile to the consumer market.
Whilst our client Moores Furniture Group is a manufacture giant in the housebuilder sector, the recent partnership between Moores and Michelin star chef Michel Roux Jr.'s brand Roux Lifestyle has now brought the Moores brand to the attention of the public eye. The Roux kitchen gets a full page in influential consumer magazine House Beautiful, showcasing the ultimate solution for those desiring a professional chef-style kitchen.
And finally, we were delighted with a double page spread where GROHE talks the talk on the rising and falling trends in the bathroom. As well as GROHE’s appeal within consumer and KBB trade publications, DMC also focuses their PR efforts towards hospitality, architect and design, installer and housebuilder press to further GROHE’s influence in these industries. This includes the likes of Professional Housebuilder and Property Developer, which is read by key decision makers within in the house building and development process.