Jessops has signed a landmark deal that will see its first ‘Jessops Photography Store’ in a Sainsbury’s Superstore. This is the first of many planned ‘store in stores’ that will bring the Jessops brand direct to the Sainsbury’s shopper, which is being seen as a perfect fit for both businesses.
Jessops Chairman and well known entrepreneur, Peter Jones says, “This is a very exciting landmark deal for Jessops. It is a natural next step for our multi-channel strategy which is all about giving consumers the choice on how to buy. ...”
The Daily Telegraph was one of the first to report the story http://bit.ly/1xptdUu