This year DMCPR represented the title partner, AEG, for the biggest food and drink festival in London this year. Over five days, the Taste of London Festival in Regents Park showcased the very best of London’s world famous food scene, with pop-up restaurants such as The Duck and Waffle and Sushi Samba. The DMC team had amazing success leading the AEG social media campaign, live tweeting the events of the day from Jeremy Pang’s cooking workshops at the AEG Let’s Taste Live Cooking to famous chefs giving out their top tips at the AEG Taste Theatre. As well as getting the foodies talking on social media with #taketastefurther, DMC hosted some of the UK’s top magazines and bloggers at the AEG hospitality tent. The team welcomed the likes of Good Housekeeping, the Evening Standard, Dominic Franks from Belleau Kitchen and Jeanne Horak-Druiff from Cook Sister, as well as the rugby legend Will Greenwood, to get hands-on with AEG’s latest steam and induction appliances.