Food fever grips London’s East End

by Rebecca Moir on 26th Nov 2014

This year, DMC were delighted to once again be activating the PR movement around our client Electrolux at London’s greatest winter food festival- Taste of London Winter at Tobacco Dock! With the vast array of mouth-watering dishes, top London restaurants, world-class Chefs and of course Electrolux’s innovative technology and demonstrations, press and bloggers were left with practical experience of the latest Electrolux appliances. DMC arranged interactive cooking demonstrations at Electrolux Chefs’ Secrets, giving visitors the opportunity to meet with culinary legends whilst getting hands on with the latest Electrolux steam and induction technology. Meanwhile, at Electrolux Secret Ingredient, our guests were able to expand their cooking abilities with an unforgettable sensory experience involving sound, smell, touch and taste using naturally sourced, matched seasonal ingredients.