GROHE announces partnership with Tough Mudder

by Jasmine Burford on 27th Aug 2019

With the announcement of our client GROHE partnering with Tough Mudder for two of its upcoming Autumn events, things certainly won't be slowing down any time soon in the DMC office! It's all hands on deck as we begin activating the PR and Social campaigns for this event, where GROHE will provide the #ShowerofChampions for thousands of muddy yet victorious participants. 

Read on for more information: 

GROHE is teaming up with Tough Mudder for the rest of the year as its official shower partner, kicking-off with two major events this autumn. Tough Mudder is an endurance event series featuring mud runs and world-class obstacles, with teamwork, fun and personal achievement at its core.
Throughout the partnership, GROHE will reach the full extent of the Tough Mudder audience with its message that GROHE provides the ultimate #ShowerofChampions. Muddy participants can expect a shower selfie wall on-site as well as an epic takeover of the Augustus Gloop obstacle on-course.
Ebru Bircan, Marketing Activation Manager at GROHE UK says “GROHE is unleashing its fun side in a way you have never seen before. We will be the first brand in the kitchen and bathroom industry to partner with Tough Mudder. This new and exciting partnership provides us with the perfect platform to strengthen brand awareness amongst an audience of go-getters, high achievers and adrenaline junkies. If there is one audience that will be grateful for a high-quality shower it’s the ‘mudder’ community!”

GROHE will sponsor the iconic Augustus Gloop obstacle at the upcoming London South event 21-22nd September which will see participants take on a 10-mile challenge. This will be followed by the Tough Mudder Urban 5k event in Clapham Common 4th-5th October. Participants at each event will take on epic obstacles before indulging in festival-style celebrations in the Mudder Village.

GROHE will assemble its own #ShowerSquad team for the events made up of enthusiastic staff, retailers and customers. The mixed-ability teams of keen novices ready to step up to the challenge and weekend-adrenaline junkies looking to push themselves will take on Tough Mudder with one goal in mind – supporting each other through teamwork! Follow their journey and all the action in the lead up to the events on GROHE UK’s social media channels.


Are you up to the challenge? GROHE will also be running giveaways for lucky followers and their #ShowerSquad to take on Tough Mudder. Follow #ShowerofChampions for updates.