GROHE cooks up a storm at its Blue Tasting Event

by Rebecca Unsworth on 3rd Oct 2017

We were delighted to secure an excellent turnout of more than 40 journalists and bloggers for our client GROHE at an event that saw guests try their hand at recipes made with a fundamental ingredient – filtered water from a GROHE Blue tap

The three session event, held at the Underground Cookery School in London, took place on Wednesday 27th September for a lunch and dinner session, and Thursday 28th lunch. The exclusive press and blogger classes invited guests to better their understanding of the importance of ‘unbottled’ water both in terms of sustainability and the benefits and ease it can bring to everyday life. TV chef Ed Baines also highlighted the importance of using fresh filtered water offered by the GROHE Blue, to enhance the taste of food and allow natural flavours to shine, untainted by tap water.

We secured attendance from a range of high profile press and bloggers spanning the trade and consumer industries. From EKBB and KBB, Eat Wear Travel and London Unattached, to Essential Kitchen & Bathroom Business, all guests enjoyed getting hands on in the cooking classes and learning about the benefits of “unbottled” water. We delivered an effective and interactive social media campaign, encouraging social conversation before, during and after the event, and have seen excellent engagement with Instagram stories, Facebook interaction and Tweets from our guests.