GROHE invests in students; we create industry buzz

by Jasmine Burford on 15th Nov 2019

We've achieved fantastic results following a local event campaign for our client GROHE. As part of its brand vision for “Shaping the future of water”, GROHE is investing in the plumbers of the future by partnering with educational institutions and vocational training colleges across Europe to provide much-needed resource and equipment for those embarking on plumbing training.

DMC PR was tasked with generating media conversations around the initiative and coordinating an intimate press event to celebrate the first partnership of its kind in the UK. DMC has built a strong relationship over many years with the key publications targeting the installer sector, and was therefore able to secure attendance from four of the leading B2B titles in this industry as well as attendance from one of the largest B2B titles for the kitchen, bedroom and bathroom sector too.

The intimate nature of the event allowed all the journalists ample opportunity to speak to the key spokespeople and driving forces behind the project in 1-1 interviews following the opening speeches and ribbon cutting. This will result in several feature length articles which will be published in the coming months, reaching more than 150,000 readers and industry professionals. The story has proved popular across all trade media outlets and has already generated 10 cuttings across local, contract, installer and KBB B2B publications since the event and partnership launch last week.

The success of the campaign was crucial for the client as it would help GROHE secure the backing it needed internally to further roll out the project in the UK. We believe the conversations we have been able to generate in the media will help pay testament to the importance of the project and enable it to achieve greater heights in 2020 and beyond.