GROHE launches Tap to Table Book

by Emma McSweeney on 1st Mar 2019

Is there anything more satisfying than seeing the fruits of your labour come to life? Tap To Table is a premium new coffee table book created by our client GROHE exploring the impact that one very fundamental element has on our day to day life.

The book itself has been a secret project for some time now but DMC was invited into the inner circle to make it happen! We assisted the Grohe corporate comms team in widening the innovative new book's reach and appeal by incorporating UK influencers. DMC set up interviews and shoots with the likes of Mumsnet and insta-famous fitness duo Twice The Health who all shared their thoughts on the drinking water available in London. They sit alongside some of the world's best chefs, including GROHE UK chef ambassador Ed Baines of Randall & Aubain.

The book is part of GROHE's wider campaign exploring our relationship with water: a finite resource. Other pillars of the campaign including tackling the ongoing problem of excessive single-use plastic bottles and how we can make tap water (wherever you are in the world) taste great.

We loved working on this project and can't wait to start sending the books out to journalists, architect firms and influencers.