Grohe teams up with health and fitness Instagramers

by Jasmine Burford on 24th Sep 2018

Last week, we teamed up with dynamic fitness duo Twice the Health on behalf of our kitchen and bathroom client GROHE. We headed to a fantastic location, the very 'Instagrammable' High Mood Food, a nutrition-focused café located near to Oxford Circus, for a photoshoot for a top secret project.

High Mood Food café sets itself apart from others by offering its customers teas and coffees using freshly filtered kettle hot water from a GROHE Red tap, instead of the questionable tasting tap water London has to offer. It is also host to a Blue Home kitchen tap, which dispenses filtered and chilled still, medium and sparkling water. The top secret project seeks to capture the process of the water source and its journey to our plates, and of course, the many forms and ways it can transform cooking. Sourcing influencers to work with on this, we knew the health angle was the right way to go. Hydration is key to us all but no more prevalent than to those who immerse themselves in sport and fitness. Having previously worked with Twice the Health and knowing of their brand values, we knew they were the perfect fit to drive this project forward whilst also helping to reach out to a millennial audience.

Naturally, Hannah and Emily were complete professionals both on and off camera and we had a great time experiencing a day in the life of an influencer and all that that entails!

This project is just one of many examples of successful influencer marketing, a service which we offer to our clients as a high value PR tool. Watch this space for the big reveal later this year!