How do you convince consumers you CAN wash cashmere in a washing machine? Invite the Daily Mail to come and try it out for themselves!

by Tom Bayley on 17th Aug 2013

The problem: AEG wanted to communicate the exceptional fabric care features on its washing machines and tumble dryers in an effective and impactful way.

The solution: DMC PR proposed a series of ‘Laundry Days’ where journalists were invited to bring their own most precious handwash or dry-clean only garments and to try out the laundry appliances for themselves. The Daily Mail was one of these media, and they were so impressed it was made into a one page feature in the FeMail supplement of the Daily Mail.   

 Read the full article here