The past few weeks have been dominated by an exciting store concept campaign launched by our client Jessops. The new stores are popping up in local areas and Sainsbury’s concessions and are all about setting your photos free. In February so far we’ve had the pleasure of organising successful openings in Torquay, Didcot, Cheltenham and Oldbury – with Nottingham still to come!
To help amplify the campaign and make a real impact we have enlisted the help with digital lifestyle influencer, Scarlett London. Through a mixture of social media content, blog posts and vlogs, Scarlett (a long-time Jessops customer) has helped to communicate the store openings to a wider audience through her beautiful content. The collaboration was secured by the DMC team thanks to our excellent contacts in the influencer world.
Watch this space to the final results of the campaign - we can’t wait to see it all come together!