DMC has been putting the PR wheels in motion to help local residents spread the word about the impact a quarry and concrete plant would have on the local environment.
Galvanising local press, television and radio, already their story has been broadcast to hundreds of thousands in the area.
ITV Meridian attended a Public Meeting in Arborfield and reported the story on the evening news last week. BBC Radio Berkshire interviewed a resident during the DriveTime slot. The story is also appearing in local press including the Wokingham Paper and Get Reading.