March Coverage highlights

by Rose Lloyd on 5th Apr 2016

March was all about baking, connected appliances and photo snapping for DMC! We went full steam ahead with the AEG SteamBake launch gaining coverage of the event from the likes of Clandestine Cake Club, She Who Bakes, and Richard Burr. The super sleek AEG ProCombi Plus smart oven – the world’s first oven with integrated camera - made its debut in T3 magazine this month in a feature all about the latest tech, along with a mention in Essential Kitchens Bedrooms and Bathrooms news pages. Small appliances also had a successful month with AEG’s Ultramix appearing in Period Homes & Interiors and in a T3 review – where it proved just how powerful it really is! AEG’s UltraSilencer vacuum also received fantastic exposure in both Style at Home and Your Home magazines, which have a combined readership of more than 220,000!.

GROHE had a jam-packed March, earning plenty of exposure for their luxurious kitchen and bathroom products. Living Etc. magazine shared GROHE’s expert tips on how to create the perfect showering experience within any home, while the high tech F Digital Deluxe shower was showcased in T3’s home tech feature. The brand new Sensia shower toilet also features on a full page in trade publication, Kitchen & Bathroom News.

Following the success of the popular Jessops blogger taster day in February, DMC organised a Level 1 Academy Course for Lily Pebbles, Viviana Does Make Up, and Ashley James, generating lots of online conversation and buzz for the course. Lily gave the Level 1 course a fantastic review on her YouTube channel which has more than 300,000 subscribers. Jessops also received great coverage in Ideal Home and House Beautiful, with House Beautiful featuring some expert tips from the head of Jessops’ Academy.