Last month, the DMC team flocked to Olympia to support the GROHE UK team in one of the biggest hospitality design events of the annual calendar. This year, the Sleep event was rebranded to encompass a new aspect, the design of bars and restaurants, warranting a fitting name change to Sleep + Eat.
DMC activated both press activity and social media prior to, during and post event, helping to generate a buzz of positivity around the exciting range of products GROHE would be presenting as well as highlighting the brand’s prominence at the show. This year, DMC are proud to have achieved their best results yet with a record number of 35 press attending the VIP press breakfast and visiting GROHE’s stand to speak with the team. In addition, 5 press interviews were secured and delivered at the show itself, with one of the key members of GROHE’s in-house design team acting as representative for the brand. These interviews will offer high quality content and exposure around key topics for the brand such as trends, technology, design and sustainability in a cross-section of aspirational B2C and leading B2B publications. Further activity included inviting Daily Mail columnist and freelance journalist Rob Waugh for an overnight stay in a London hotel to review the Sensia Arena shower toilet, with coverage expected to hit the pages of Mail on Sunday, Yahoo and Metro.
Sleep + Eat marks the final show of 2018 for GROHE so now our focus shifts to 2019 and a jam-packed diary of international exhibitions, trade shows and consumer events.