Another year, another Sleep & Eat success for the team at DMC PR! As a leading hotel design supplier, our client GROHE maintains a strong presence at the event. Each year, we join them to manage all things PR & Social Media.
For 2019, the DMC team’s role was to generate buzz around GROHE’s attendance by activating press engagement and social media prior, during and following the event. This included orchestrating a hugely successful press briefing that kicked off GROHE’s exhibition, led by GROHE VP Global Projects Stefan Schmied and General Manager for the UK Simon Anderson. We sent out invites to our contacts in the hospitality and design industries and were on scene to make sure that everything went off without a hitch. Industry experts that visited the stand included Hotel Designs, Sleeper Magazine, KBB Magazine, EK&BBusiness and interior influencer @girlabouthouse and both ourselves and GROHE were more than pleased with the turnout.
Now, we turn our focus to the busy and exciting new year that GROHE (and all our other clients!) have ahead. Until 2020, Sleep & Eat!