Success launching the next generation Jessops stores to national media

by Emma McSweeney on 15th May 2018

The photography landscape is changing. There are around 57 million smartphones in the UK in comparison to only 7 million cameras. 100m photos are uploaded to Instagram each day. Millennials are the driving force and smartphones are providing a gateway. Everyone is a photographer and it’s this very idea that has led Jessops to its next generation photography and hardware stores that now incorporate the mantra of ‘setting your photos free’. In other words, getting creative with your photos, printing them and turning them into art, gifts and keepsakes.

We have been incredibly busy over the last three months travelling the country for the re-opening of 9 new-look stores . To mark these openings we have welcomed more than 50 digital influencers and journalist through the doors to spread the word. But perhaps most importantly is the attention achieved through national,  business and photography press allowing Jessops’ CEO Neil Old to explain the concept in more detail to the industry and loyal customers it has served for more than 80 years.

In April, DMC co-ordinated a series of interviews that have resulted in coverage in The Guardian, The Independent, Retail Gazette, The Retail Bulletin and British Photographic Industry News. Throughout the campaign we had carefully identified and selected key press to share the Jessops story with, giving it the justice it deserves.

With British retailers disappearing left right and centre, this is a poignant time for Jessops and we’re delighted that we have been able to show national media that it’s not all doom and gloom out there on the UK high street.