Meet the Team

Suzan Tyldesley

Susan Tyldesley

Director, BSc (Hons), DipM, Member CIPR

With over 12 years’ experience in PR, a background in marketing communications and 10 years as a journalist,  Susan has that canny mix of business acumen and creativity that ensures  PR and Social Media plays a contributing role in the clients marketing mix.  Susan founded DMC PR in 2005 and the company has grown to become one of the best known and respected PR agencies in the KBB sector. 

She has a contact list that would be the envy of any PR and makes sure DMC’s clients are first on the list with new opportunities. Married to one of the football world’s best known TV commentators, Susan is never short of an interesting story to tell, even if they can’t all be made public!


Emma McSweeney

Emma McSweeney

Account Manager, Member CIPR

Emma was always destined to work in PR, beginning her career at DMC in 2011 just before she graduated from the University of Reading with a degree in English. After two years Emma was headhunted to work in the corporate communications team for a well-known international retailer, returning to DMC after 18 months and bringing with her plenty of newly acquired experience across PR, digital and social media channels to her new role as PR and SM Account Manager.

Emma has a keen eye for blogger partnerships and has secured exciting collaborations for clients and digital influencers. Even after six years there is still nothing that provides Emma with greater job satisfaction than seeing a client’s product or service proudly occupy a prime spot in their target media after a successful pitch!


Sophie Anderson

Sophie Anderson

PR & Social Media Assistant

Sophie is the newest member of our team and joins after completing her Psychology degree at the University of Exeter. With a passion for writing and an eye for all things interiors, Sophie is delighted to start her first PR role at industry specialists DMC. Since she joined, Sophie has quickly picked up key PR and digital skills which she continues to build upon. Within her first week, she managed to secure national coverage for one of our clients. As they say, the rest is history.

Outside of work Sophie is a fitness fan and keen amateur surfer (thanks to Exeter!) who doesn’t go a week without a Yoga and Spin class in the diary.


Jasmine Burford

Jasmine Burford

PR & Social Media Executive

Jasmine has a background in journalism and SEO copywriting, having completed a Diploma in Freelance Journalism specialising in Music and the Arts. Her passion for dancing led her to train as a professional dancer and performer and she leads a double life spending some time each week teaching dance. But for most of the time she focuses on channeling her skills in marketing communications to benefit our clients.

PR is the perfect medium for Jasmine to channel her creativity and utilise her passion for writing, and she thrives on the variety of tasks that her role within DMC provides. Jasmine works across all accounts, but predominantly she helps look after GROHE and Falmec whilst also helping to manage both clients’ and DMC’s social media channels.


Danielle Cardy

Danielle Cardy

Senior Account Executive

Danielle studied Multimedia Journalism at Bournemouth University, and then started her career in the journalism sector. She has experience working across national and local newspapers, women’s interest magazines, broadcast in live radio and TV, social media production, including News UK where she was producing content for The Times & The Sunday Times and Fabulous Magazine.

Danielle is now bringing her wealth of experience in multimedia production to DMC PR, where we’re never short of a packet of biscuits when she is around, and she’s putting her journalism knowledge and contacts to good use across all of our clients.