Year:
2020
Client:
Caesarstone x Lily Pebbles
Focus:
Influencer marketing, social media, partnerships and collaborations
The collaboration was completely organic. Lily documented the renovation process over the course of several months on YouTube and shared behind-the-scenes content on the process of installing a new worktop; explaining key messages such as what quartz is and why it is an excellent marble alternative; and how to work with a fabricator.
Results