Creating multi-channel coverage for a top secret launch

One of bathroom brand GROHE’s biggest launches to date was that of its ground-breaking Icon 3D metal-printed taps at Europe’s leading bathroom trade show, ISH. Our mission for this top secret reveal included taking top tier publications such as Wallpaper*, Livingetc and Grand Designs to Frankfurt for the big unveiling. Since then, we landed more than 50 media cuttings reaching 8 million and covering premium and global publications such as Monocle, Wallpaper*, Elle Decoration, The Times and RIBA Journal amongst others. DMC also initiated and designed GROHE’s entry into the coveted Blueprint Product of the Year Awards, which it won!