Putting indoor air quality on the map

Here at DMC we have successfully raised awareness of indoor air quality and continue to keep it on the national news agenda through our campaigns for Blueair, which have been featured on BBC London News, The Gadget Show, Financial Times Weekend, British Airways’ High Life, The Telegraph, The Times, Evening Standard, Daily Mail and Elle Decoration amongst many others. In the last year, we’ve generated several hundred pieces of on-message coverage and interest from consumers and businesses continues to grow as the ongoing pandemic puts the spotlight on indoor air quality. As well as raising awareness of poor air quality - what we call an ‘invisible threat’ - we have successfully positioned Blueair as the most trusted and awarded air purifier brand in the UK and so far the reach of this coverage has surpassed 178 million. Our campaign was also shortlisted for the PRCA 2020 Media Relations Award.